Introduction to Our Public Opinion Research and 10-Year Invest-in-Kids Agenda - Learn how voters approach children’s issues and review the 10 Year Investment Strategy Every Child Matters recommends, Every Child Matters Education Fund.

Reviewing the 2005 Legislative Session - A good example of how you can work with your district to describe local impacts in understandable ways, Mounds View Public Schools.

Minnesota School Public Relations Association - Public relations leadership advocating public education.

Toolkit for School Library Media Programs - A must read, American Library Association

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Defensive Framing: When It Seems They Are Really Out to Get You - From the Praxis Project, A national project to achieve health justice by providing resources and capacity for policy development, advocacy and leadership. Focuses on tobacco issues, but strategies adaptable to any advocacy effort.

How to Tell and Sell Your Story, A Guide to Media for Community Groups and other Nonprofits, Center for Community Change.

Media Activist Kit, Fairness & Accuracy In Reporting (FAIR)

Strategic Media Plans - SPIN (Strategic Press Information Network) Project.

Telling New Stories About Children's Issues - KIDS COUNT

Telling Your Story: A Toolkit for Marketing Urban Education, Written for school board members, this document contains a useful step-by-step guide to developing a brand.  Recommended reading for parents and principals working to do a better job of promoting our schools, National School Boards Association Council of Urban Boards Education.

Values-based messaging, Wellstone Action! Organizing Corner.

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February 2007 - Communications Strategies to Galvanize Support for Youth, Forum for Youth Investment.

2007 - Words that Work: Framing for Community Benefits - Toolkit for framing and message creation, case studies of successful campaigns, and sample communications documents to help advocates plan their own Community Benefits Agreement (CBA) campaign, Partnership for Working Families and the SPIN Project.

January 2006 - Twenty State Policies to Enhance States’ Prosperity and
Create Bright Futures for America’s Children, Families and Communities, Policy Matters.

October 2005 - Positive Youth Development: State Strategies - National Conference of State Legislatures.

August 2005 - Practical Guide to Promoting America's Public Schools - Practical advice on communicating about public education with parents, the public and others, Learning First Alliance.

July 2005 - Sharing Your Service Story: A Guide to Working with the Media, Corporation for National and Community Service.

July 2004 - A Practical Guide to Promoting America's Public Schools: Values, Vision and Performance - Learning First Alliance.

2004 - Turning Point: Engaging the Public on Behalf of Children - Presents communication tools and ideas to motivate the public to act on behalf of children.  Prepared by the Advertising Council.

February 2003 - Analysis of the Messages of the Early Childhood Movement, Annenberg Public Policy Center.